has managed to do it president obama's proposed tax increase on the wealthiest 2% of americans would affect 4 million households. they're predominately in areas like south florida major cities like new york, francisco and los angeles, all traditionally democratic enclaves. those who are won't pay the taxes oppose them, and those who will support it. here with me, robert reich at u uc berkeley's goldman school of policies. is this politics that goes back to what is the matter with kansas book a few years back. they would really not be affected by the tax increase that they want us to go through. >> it is one of the great ironies. it has to do with the big lie. if you tell the big lie over and over again people start believing it. and one of the lies that republicans have been telling for year is the lie of trickle down economics. the wealthy are job creators. if you tax them you'll have fewer jobs, fewer--less income over all. it's obviously a lie. it has proven to be a lie. if you tell it again over and over again at least enough people begin believing it in red states. people who ar